La Salve
Spot created for the La Salve beer brand
TYPE
Storytelling
YEAR
2023
La Salve is a brand closely tied to the city of Bilbao, its history, and traditions. But at the same time, it is found in a modernization process. Therefore, the challenge of this work was to project an updated image of our city, without leaving aside its past.
To achieve this, iconic venues in Bilbao that represent our customs and traditions are mixed with images throughout the spot.
CREDITS
PROJECT DIRECTOR: Larraitz Zuazo
IMAGE: Berde Produkzioak
PRODUCTION HEAD: Elena Galdiz
PRODUCTION ASSISTANT: Oier Romatet
MAKEUP: Mossu studio
EDITING: Larraitz Zuazo
