AEK, MINTZAPRAKTIKA PROJECTS

In this spot produced for AEK, we portray the everyday life of Mintzalagun groups and the relationships and meeting points that emerge around the shared experience of living in Basque.

Casting, location selection and the artistic treatment of each space played a key role throughout the creative process.

Through these elements, we aimed to reflect the character and atmosphere of the Mintzalagun groups in the most natural and convincing way possible.

By paying close attention to people, spaces and details, we translated AEK’s message into a warm, engaging and dynamic piece.

CREDITS:

DIRECTION AND PRODUCTION: Larraitz Zuazo and Ane Rotaetxe
DIRECTOR OF PHOTOGRAPHY: Mattin Saldias
CAMERA ASSISTANT: Julen Aldama
GAFFER: Iker Aranguren
ELECTRICIAN: Aitana Regalon
ART DEPARTMENT: María Bartolomé
ART ASSISTANT: Arrate Echevarría
HAIR & MAKEUP: Ainhize Calero and Gaizka Butrón
SCREENPLAY: AEK
EDITING: Larraitz Zuazo
VOICE-OVER: Beñat Narbaiza
PRODUCTION ASSISTANTS: Naia Fernández and Eukene Trancho
SPECIAL THANKS: Yoga One, Librería Anti, Peso Neto, Librería La Ilusa and Estudio 14